Like the platform’s end-of-year overview Wrapped, “Only You” reveals data insights based on users’ listening habits. This global campaign is billed as an in-app experience on Spotify, destined to be shared on social networks like Facebook.
Wrapped’s success clearly gave the streaming site ideas, since it has now launched the “ Only You” feature, offering users a new personal “Wrapped-esque shareable experience,” without having to wait for the year’s end. Spotify‘s end-of year recap is always much shared on social media by users of the platform, who have a particular appetite for this kind of feature.
Designed to be shared on Snapchat, Instagram and the likes, the service will be a year-long affair, unlike the annual Spotify Wrapped recap at the year’s end. A hot topic on social media right now is Spotify’s freshly launched ‘Only You’ function, a new Wrapped-esque recap that celebrates each user’s unique tastes.
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